As soon as Google+ came out and we noticed people’s first reactions, we realized and understood what the title states: Android is to Iphone what Google+ is to Facebook.
Maybe some of you already know what we mean but we’re going to add something else anyway: Google+, Twitter or any Social Network owe to smartphones like Android the power and popularity they’ve achieved; and thanks to internet connected mobiles, their use has widely increased and strong links have been created with this networks. Communication through them is established anywhere at anytime.
But let’s get straight to the point: Iphone and Facebook as a comparison to Android and Google+. Because everything is narrowed to this: a silent war where the user is the one who gets to decide which one will eventually win.
There are two main Android users types: there are those who use it because they like it, because it was good priced; they don’t really know what it is, but they like it because it allows them to do plenty of things. This group is a great part of the total number of users.
The others are the ones that don’t like the iPhone, in fact, they even hate it and consider Android the perfect solution, as it has everything that an iPhone hasn’t. They buy Android because they dislike the alternative. Because let’s face it, if your company is an Apple-ish company, you need to know that you’ll come across as many friends and fans as enemies waiting for the perfect chance to attack.
When iPhone was launched, most people expected a reaction, they waited for something to come out as a response to the new generation’s reality that lied ahead; and there it was, Android. Android as the alternative, the opposite side.
Facebook is in this particular case, very similar to Apple: it was the one that came first, the one who ruled and still rules the social network universe. But on its way to the top, Facebook has managed to get plenty of dissatisfied users, users that literally hate the network and are looking forward to a competitive alternative; as it happened with the iPhone. And so Google+ arrived, offering the freedom and philosophy that a social network is supposed to deserve. If monopolies are punished in real life, so they are in the virtual world, and the hierarchy is in danger of being pulled down.
We still don’t know what will Google+ do, because as opposite as those who thought that it was more similar to Twitter than to Facebook, it’s actually a half-way point between the two of them: a network based in sharing content, a mix between Tumblr and some forums. What we really do know is that the smartphones are the driving forces of these social networks and that Google+ has in Android the best possible ally in this silent war.
People react to established and standard patterns; they want to renew themselves within, differentiate from the rest and be a part of one side or the other. Because in the end, competitivity is genetic, healthy, a useful tool that enables people and companies to make progress and improve.